To ensure that statistics are valuable and provide insights, statistics producers must understand how the statistics are used and what questions they need to answer. This can be achieved by communicating and engaging with users.
What we are doing and why
We are exploring approaches to user engagement by the Department of Environment, Food and Rural Affairs (Defra) and its Arm’s Length Bodies – collectively called the Defra Group.
The review has two main objectives:
- To understand and document the range of approaches to user engagement currently adopted across the Defra Group statistics portfolio.
- To identify key features of effective and impactful user engagement for the different types of audience (current and potential).
The Defra Group has a broad and diverse portfolio of official statistics and National Statistics, covering the environment, food and farming, fishing and rural communities. The public profile, public interest and impact of these statistics is varied, and therefore is likely to require different approaches to engaging with users. For this reason, the Defra Group is an ideal candidate for the review, which may provide broader learning about user engagement for the statistical community.
To make the scope of the project manageable, we are focusing on a small subset of 10 outputs which reflects the diversity of the portfolio and which covers the core Defra Department and the Arm’s Length Bodies.
How we are doing it
The review uses three sources of evidence.
Source 1: workshop with Defra Group statistics teams
We will discuss users and uses, approaches to user engagement, challenges to user engagement and support and training for user engagement.
Source 2: user survey
The survey will gather views from users of Defra Group statistics on how the Defra Group communicates and engages with them.
Source 3: measures of web use
Web analytics data provided by the Defra Group will tell us about public interest in the statistics.
For more information about the project, or to share feedback, please contact Job de Roij.